Creative | Director & Design | Visionary
AVAILABLE FOR THE NEXT CHAPTER
KEWELL ZHANG / 张科伟
02 / CAREER TIMELINE
A path through brand systems, campaigns and spatial work.从品牌视觉、营销活动到商业空间的职业路径。
Manager, Visual & Spatial Design
美陈及视觉设计经理
Leads visual and spatial projects from concept through production, including seasonal campaigns, commercial spaces and on-site installation. Applies AI visual tools to ideation and proposals, and coordinates marketing, operations, engineering and vendors.
负责购物中心美陈及视觉全案设计与落地，覆盖节庆营销、主题活动、商业空间及线上线下传播；协同营销、运营、工程和供应商团队推进实施。
Design Director / 设计总监
Led the VIS refresh and visual updates across the website, brand campaigns and printed materials; established design standards and supported team development.
主导品牌 VIS 视觉体系升级、官网及线上线下视觉更新，建立设计规范并负责团队管理与培养。
Brand & Campaign Visual Design Manager
品牌管理 / 活动营销视觉设计经理
Built brand identity systems and led campaign concepts and visual delivery across print, H5, short video, installations, mobile and web.
主导商业品牌 VIS 体系、筹开项目营销活动创意与全渠道视觉落地，并负责团队管理、设计评审和跨部门协作。
Deputy Manager, Brand & Campaign Design
品牌管理 / 活动营销视觉设计副经理
Developed campaign visuals and coordinated event production, on-site execution and multi-party collaboration.
负责品牌活动及营销推广设计，统筹活动主视觉、线上传播、线下美陈与现场执行。
Intern / Senior Designer (2014.03–2016.04)
Senior Art Director (2016.05–2018.05)
实习生 / 资深设计师 → 资深美术指导
Worked across brand design, advertising, integrated campaigns and event visuals; grew from intern to design team lead.
参与品牌视觉、广告创意、整合传播及大型活动设计，从实习生成长为设计组负责人。
01 / FEATURED CAMPAIGN
A CELEBRATION OF GLOBAL FLAVORS
环球风味的节日盛宴
01 / BRAND CAMPAIGN
环球美食节 · 视觉作品
A vibrant visual world where global flavors meet festive energy.
汇聚多元风味与节日色彩，呈现一场关于美食与相聚的视觉盛宴。
02 / VISUAL STUDIES · FIVE MOMENTS
Color, texture and taste come together in a visual celebration of global cuisine.
以色彩、质感与风味，呈现环球美食的视觉盛宴。
03 / GLOBAL HARBOR · ANNIVERSARY SERIES
Three anniversary chapters, each with its own visual world.
十一、十二、十三周年视觉作品。
A VISUAL RECORD
Selected explorations, ideas and forms.留存创作中的视觉探索、灵感与多元表达。
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