02 ABOUT / EXPERIENCE
I connect strategy, creative direction and hands-on delivery. Across 11+ years in advertising, commercial brands, campaigns and spatial experiences, I turn ideas into visual systems people can see and use.11 年以上视觉设计经验，覆盖 4A 广告、商业品牌、营销活动与空间视觉；擅长从创意概念推进到实际落地。
01 SELECTED STRENGTHS / 核心优势
02 EXPERIENCE / 工作经历
Manager, Visual & Spatial Design
美陈及视觉设计经理
Leads visual and spatial projects from concept through production, including seasonal campaigns, commercial spaces and on-site installation. Applies AI visual tools to ideation and proposals, and coordinates marketing, operations, engineering and vendors.
负责购物中心美陈及视觉全案设计与落地，覆盖节庆营销、主题活动、商业空间及线上线下传播；协同营销、运营、工程和供应商团队推进实施。
Design Director / 设计总监
Led the VIS refresh and visual updates across the website, brand campaigns and printed materials; established design standards and supported team development.
主导品牌 VIS 视觉体系升级、官网及线上线下视觉更新，建立设计规范并负责团队管理与培养。
Brand & Campaign Visual Design Manager
品牌管理 / 活动营销视觉设计经理
Built brand identity systems and led campaign concepts and visual delivery across print, H5, short video, installations, mobile and web.
主导商业品牌 VIS 体系、筹开项目营销活动创意与全渠道视觉落地，并负责团队管理、设计评审和跨部门协作。
Deputy Manager, Brand & Campaign Design
品牌管理 / 活动营销视觉设计副经理
Developed campaign visuals and coordinated event production, on-site execution and multi-party collaboration.
负责品牌活动及营销推广设计，统筹活动主视觉、线上传播、线下美陈与现场执行。
Intern / Senior Designer (2014.03–2016.04)
Senior Art Director (2016.05–2018.05)
实习生 / 资深设计师 → 资深美术指导
Worked across brand design, advertising, integrated campaigns and event visuals; grew from intern to design team lead.
参与品牌视觉、广告创意、整合传播及大型活动设计，从实习生成长为设计组负责人。
03 RECOGNITION / 奖项
One Show Pencil — Bronze
中国黄河奖 · 江苏之星艺术设计奖
04 CAPABILITIES / 能力关键词
Brand visual systems · Commercial campaigns · Shopping-centre installations · Spatial touchpoints · 3D / AI visual proposals · Cross-functional direction · Vendor coordination · Team development
品牌视觉体系 · 商业营销活动 · 购物中心美陈 · 空间触点设计 · 3D / AI 视觉提案 · 跨部门统筹 · 供应商管理 · 团队培养
